The natural health products industry has been steadily expanding over the past decade thanks to a growing number of consumers who are becoming more inclined to receive their daily dose of essential nutrients from dietary supplements. These products help patients combat the effects of numerous health conditions using a massive array of different substances and compounds from all over the world. Information sharing on the Internet has helped bring these
natural ingredients to the forefront of consumer consciousness, and allows a larger demographic to explore the positive benefits of dietary supplements more than ever before.
One of the companies leading the study of new natural ingredients is Medicus Research, which recently obtained the Nutrition Business Journal (NBJ) 2013 Industry Achievement
Award for Science. Medicus Research is a U.S.-based global contract research organization that specializes in the natural health products industry. The company was founded by Dr. Jay Udani, whose "Theory of Natural Health Product Clinical Trial Design" has helped revolutionize the way in which natural ingredients are analyzed. Udani's celebrated theory set the new industry standard by laying the foundation for pharmaceutical-level clinical trials that are well
suited for the unique demands of the natural products industry. This research model was one of the main reasons Medicus was selected for the NBJ's achievement award.
The NBJ Awards reflect the best companies in the industry, and rewards those who've demonstrated a commitment to expanding a market of healthy, educated consumers and
fostering a business environment that encourages sustainability. According to the NBJ editorial staff, Medicus exemplified these characteristics, and are helping the industry establish a sound framework of scientific evidence that supports the safety and efficacy of natural products.
"We take great pride in spotlighting those individuals and organizations working to advance the cause of the industry," opined NBJ editor-in-chief Marc Brush. "We received close to 300 nominations this year. After careful vetting by our editorial staff and our advisory board, Dr. Udani's efforts rose to the top."