Whether your business creates or simply promotes health products, it can be difficult to gain a foothold in the health market. The rows of bottles, capsules, pills, chews, shakes, and mixes available at drugstores, grocery stores, and elsewhere can easily overwhelm customers and clients seeking help for a specific health need. That’s why it’s essential for you to also provide a strong voice behind your products to help guide your clients toward the right individual choices. This includes both one-on-one interaction and large-scale dissemination of information. Sharing your knowledge and experience with the public also helps establish your brand and business as an authority in the highly competitive health industry.
The following tips can be utilized both to stock your shelves and to inform your clients and customers on how to choose health products wisely:
- FDA Approval and USP Symbol - Do research on the product you buy. Dietary supplements do not have to prove safety, efficacy, purity, or potency in the same way that prescription and over-the-counter drugs must. Promote and stock the shelves with supplements and products that have been FDA approved and have the USP symbol (which symbolizes that the product contains what it claims).
- Enhancement, Not Replacement - No product can replace healthy eating and lifestyle choices, as some consumers may think. Rather, supplements are meant to fill holes in an otherwise nutritious diet. For example, B12 is very important for those who eat a vegan or vegetarian diet, as that vitamin is mostly found in animal products.
- Avoid the “Niche” - Many brands have supplements which promise a reduction in stress and an increase in energy. Be careful about knowing how these promises are accomplished. No oral drug decreases stress directly and most energy boosts are overloaded with caffeine. Look for the science behind the guarantee, and explain it to your clients and customers in turn.
- ‘Too Much’ Does Exist - While coaches, teachers, and bosses may ask for 110%, more than 100% of any given vitamin can have negative effects, such as being difficult for your body to handle. Avoid promoting supplements that claim over 100% of any RDA (recommended daily allowance), unless you know how this overload will affect your customers.
- Heart Health - One of the highest motivating factors behind health product purchases is the benefit to the heart. Ingredients such as Niacin and red yeast rice extract have been studied to raise good cholesterol and lower bad cholesterol, respectively. Check to see how your heart health boosters stack up on the market.
These tips should help you provide the best products and latest health knowledge to your clients. Add in your own tips and consider updating your website to include this information as well. The more education you provide, the more likely potential customers will see your company as a trustworthy source of health information and products.
Consider InterHealth for top quality, researched ingredients that you can confidently add to your products and shelves. Relora® has undergone double-blind studies and is proven to help improve mood, while UC-II ® is an FDA-notified source of type II collagen that supports joint comfort, mobility, and flexibility. There are also a wide variety of proven dietary supplements in the InterHealth ingredient list. Incorporate InterHealth into your products today!